Ryan Maxwell is Managing Director – Media & Marketing at EXTREME. The Extreme Sports Channel is a European pay television channel that was launched from Amsterdam on 1 May 1999.

Ryan is an experienced Marketing and Management professional with a demonstrated history of business growth in the sports industry. Skilled in Team leadership, Influencer Management, Event Management, Licensing Management, Product and Destinations Marketing.

Q&A – professional life

What was your first sports job?
Marketing Manager at EXTREME

How would you describe yourself in one word?

What is your strongest personal quality?
Work ethic

What do you feel most proud of in your career?
The amount i have managed to achieve so far

One thing you wish you knew when you started your career?
It’s not about age or experience, its about knowledge and determination

PC or Mac?

What trend(s) will dominate sports industry in next years?
Tech and digital media

Q&A – personal life

What did you want to be when you were growing up?
City Banker

What’s your favourite book?
The Hobbit

Which words do you most overuse?

Do you play any sport?
Yes, of course. :)

Who’s your favourite athlete?
Nicolas Müller

Who would you invite to your dream dinner?
Yes Theory

What is top of your bucket list?
Route 66

What 3 things would you take with you to a desert island?
Phone, hammock, friends

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