Johannes Hagedorn is Founder of BAM! Sponsoring. His agency supports companies during the acquisition of sports sponsorships or in the realignment of their sponsoring strategy, striving to improve engagements based on strategic objectives.

Johannes has worked for many relevant market players – with sports rights dealers, clubs and federations of various sports, global sponsors and for an agency for digital sports communications.

Q&A – professional life

What was your first sports job?
Intern at SPORTFIVE Corporate Communications, then Hospitality & Media Sales Manager at SPORTFIVE (today Lagardère Sports) in Hamburg.

How would you describe yourself in one word?

What is your strongest personal quality?

What do you feel most proud of in your career?
That I don’t take me and our business too seriously – there are much more important things.

One thing you wish you knew when you started your career?
That you should not trust everybody.

PC or Mac?

What trend(s) will dominate sports industry in next years?
E-sports and story telling – but unfortunately soccer will always stay no. 1.

Q&A – personal life

What did you want to be when you were growing up?

What’s your favourite book?
“Ach, diese Lücke, diese entsetzliche Lücke” by Joachim Meyerhoff

Which words do you most overuse?

Do you play any sport?
Fieldhockey (not often enough unfortunately), Golf (ditto)

Who’s your favourite athlete?
Sailor Alex Thomson

Who would you invite to your dream dinner?
My “dream dinner” would definitely not have anything to do with my job :-)

What is top of your bucket list?
Being a tolerant role model for my children.

What 3 things would you take with you to a desert island?
Memo pad, pencil, blanket

Thanks for reading Q&A with Johannes Hagedorn!

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