David Callan is Head of Partnerships & Business Development at Team Sky. Before joining one of the world’s top cyclist group, David was Associate Relationship Director at Manchester United.

David has mutli-brand and mutli-channel marketing experience within the financial services, telecommunications, sports marketing, sponsorship and CSR. David Callan’s specialties include i.a. Marketing, Sponsorship, Rights Activation, Campaign Planning and Channel Development.

Q&A – professional life

What was your first sports job?
Relationship Manager at Manchester United.

How would you describe yourself in one word?

What is your strongest personal quality?
Ability to balance emotions and logic.

What do you feel most proud of in your career?
Working for two of the most successful sports teams in the world.

One thing you wish you knew when you started your career?
The value that organisations put on individuals with a growth mindset.

PC or Mac?

What trend(s) will dominate sports industry in next years?
E-sports, VR and a convergence of that. Even more use of technology in both the performance and business side of sport.

Q&A – personal life

What did you want to be when you were growing up?

What’s your favourite book?
Bounce, by Matthew Syed.

Which words do you most overuse?
Should. Can’t. Won’t. We should all try and use these less.

Do you play any sport?

Who’s your favourite athlete?
Alistair Brownlee. I have so much respect for Triathletes and what both the Brownlees have achieved is amazing.

Who would you invite to your dream dinner?
Eric Cantona. Irvine Welsh. Karl Pilkington.

What is top of your bucket list?
Complete an Ironman Triathlon.

What 3 things would you take with you to a desert island?
My wife. My son. My daughter.

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